In what must surely be the streetwear equivalent of poking a sleeping bear with a big pointy stick before running away giggling into the night, Berlin’s Muschi Kreuzberg has written a letter to streetwear’s supreme being himself, James Jebbia, to try and persuade him to open the next brick-and-mortar spot of his streetwear empire in the German capital. The letter reads in part:
The irony of a mega-hyped skate brand opening a store in a mega-hyped city doesn’t seem to be lost on Muschi Kreuzberg. The German capital has long been hyped as a poor but sexy Disneyland for adults. Much of the skaters weren’t rocking the bogo.
Known for its playful appropriation of brand logos, creative collective Muschi Kreuzberg in Berlin has announced a capsule of tees, sweatshirts and a toilet brush featuring the phrase “Too Broke for Supreme” spray painted over the famous Supreme box logo. Apparently, all proceeds of the collection go towards a Berlin plane ticket for Mr. Jebbia himself to help him set up shop (although there’s no mention of a return flight).
We’ve got the tee to show:
Photographer: Flo Moshammer / FEO